Del Monte Food's new site to empower families - everyone in the family, including pets - to start living a healthier lifestyle
San Francisco — April 11, 2007 — Del Monte Foods [NYSE:DLM], one of the country's largest and most well-known producers, distributors and marketers of premium quality, branded food and pet products, today announces the launch of its dynamic new Corporate Website, www.DelMonte.com.
The new www.DelMonte.com combines cutting-edge technology and world-class usability with dynamic new ‘family moments’ and features such as Ask a Nutritionist, Employee Profiles and Happy, Healthy Pets. These new features allow Del Monte to connect with greater impact to its most valued audiences – everyone from consumers, customers and employees, to investors, job seekers and the media.
In addition, the new Website goes beyond a traditional Corporate Website to empower families – everyone in the family, including pets – to live a healthier, happier lifestyle with the debut of a new Living a Healthy Lifestyle section that offers expert advice, delicious recipes and exclusive articles and videos created specifically for www.DelMonte.com.
“At Del Monte, we are committed to nourishing families and enriching lives every day with a variety of wholesome, delicious and convenient products that bring the family together – everyone in the family, including pets,” said Richard G. Wolford, Chairman and Chief Executive Officer of Del Monte Foods. “We are thrilled to launch this dynamic new Website that demonstrates the Company’s commitment to the healthful benefits of family togetherness. Most importantly, www.DelMonte.com goes beyond a traditional Corporate Website to empower families to take simple steps toward a healthier lifestyle by offering advice from renowned food and nutrition experts, as well as providing inspiring articles and videos created exclusively for Del Monte.”
The Website was redesigned to provide the most up-to-date information about the Company, and importantly, to connect with families about the importance of living a healthier, happier lifestyle. New content will be added monthly to provide the latest news and expertise for families who are looking to take simple steps toward better overall health.
Developed by Agency.com, a leading interactive agency, the new Del Monte Website will feature:
• Innovative, New Design: The Website delivers a unique, fluid visitor experience, cutting-edge technology and world-class usability with dynamic new ‘family moments’ and features such as Ask a Nutritionist, Employee Profiles and Happy, Healthy Pets;
• Unique Positioning with a Focus on Family: Del Monte will become one of the first major consumer packaged goods companies to focus on family togetherness and wellness, and present products as key ingredients as part of a healthy lifestyle;
• Exclusive Content: Only www.DelMonte.com features the entirely new Living a Healthy Lifestyle section with information that is Good For You and Good For Your Pet. This section is filled with inspiring videos, new research, recipes and advice from renowned experts, as well as the opportunity to pose questions;
• Contributions from Notable Experts: The site features articles, advice and recipes from notable experts including: Chef Art Smith, award-winning cookbook author and Oprah Winfrey’s personal chef; Roberta Duyff, registered dietitian and author of the American Dietetic Association’s Complete Food and Nutrition Guide; and, Dean Ornish, M.D., Founder and President of the non-profit Preventive Medicine Research Institute; and,
• Content for Everyone in the Family, Including Four-legged Family Members: When Del Monte talks about improving the health of the family, we mean every member of the family – including pets. Content about the health and happiness of families’ four-legged friends is featured each month in the Living a Healthy Lifestyle section. This begins at launch, with an exclusive video featuring Animal Planet’s Jeff Corwin as he demonstrates pets’ unique role in exercise and emotional well-being.
“The magic of this site is that it doesn’t just talk about healthier living -- it helps make it happen,” said Joseph Newfield, Creative Director, Agency.com. “Del Monte came to us with a unique story: their products fulfill the full breadth of people’s nutritional needs. In addition, numerous studies demonstrate that healthy pets actually help make healthy families. From there, it was a matter of telling that story in an engaging way and supporting it with expert content.”
According to Newfield, with a unique user-experience, exclusive advice and articles from a number of renowned experts, and a compelling new design, we believe www.DelMonte.com will quickly become a favorite online resource in homes across the country.
Visit Del Monte’s newly redesigned Website at www.DelMonte.com.
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About Del Monte Foods
Del Monte Foods is one of the country's largest and most well known producers, distributors and marketers of premium quality, branded food and pet products for the U.S. retail market, generating approximately $3 billion in net sales in fiscal 2006. With a powerful portfolio of brands including Del Monte®, StarKist®, S&W®, Contadina®, College Inn®, Meow Mix®, Kibbles 'n Bits®, 9Lives®, Milk-Bone®, Pup-Peroni®, Meaty Bone®, Snausages® and Pounce®, Del Monte products are found in nine out of ten American households. The Company also produces, distributes and markets private label food and pet products. For more information on Del Monte Foods Company (NYSE:DLM), visit the Company's website at www.DelMonte.com.
Del Monte. Nourishing Families. Enriching Lives. Every Day.
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Marianne Stefanowicz
Assoc. PR & Marketing Director
Agency.com Worldwide
+1 212 358 2664
marianne@agency.com
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Michelle Faist
Corporate Communications
Del Monte Foods
+1-412-222-8123
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