New Series Provides Intelligence for Busy Executives.
New York — June 4, 2008 — Agency.com today announced the launch of ‘5 Minute Capital’ an executive podcast series developed for CIT Group Inc. (NYSE: CIT), a leading global commercial finance company. The series provides actionable insights from CIT’s senior executives for business executives, each about 5 minutes in length.
“We created ‘5 Minute Capital’ with our clients, investors and the media in mind,” said Curt Ritter, Director of External Communications and Media Relations at CIT. “Each episode addresses the current market conditions, industry trends and outlook of different middle market sectors.”
The series launches with episodes analyzing the economic viability of green and alternative energy, and the rapidly changing face of both inpatient and outpatient healthcare. Upcoming topics will include a European perspective on the credit crunch and cross border private equity financing.
Narrated by Peabody Award-winning broadcaster, Elliott Forrest, 5 Minute Capital is available for download at www.cit.com by RSS feed and through iTunes.
“The podcasts were designed for individuals who are hungry for depth and wisdom but have demanding schedules and little free time. They value speed and conversation starters with great urgency,” said Mat Zucker, ECD at Agency.com. “Podcasting is a niche emerging media with high relevancy. These are audio podcasts at their best.”
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