New York — April 28, 2008 — Agency.com today announced the appointment of Ben Abramowitz to the role of Creative Director on the Mars account. Ben brings a vast range of experience from his previous posts as well as a distinguished creative flare.
Mat Zucker, ECD of Agency.com New York: “Ben comes to us with an impressive creative background, having worked across the globe with a huge range of high profile clients. He has the ability to create digital ideas and brings fresh insight to help us further evolve our creative department into a brand-centered creative lab.”
Ben has worked across channels, encompassing a wealth of knowledge and experience in advertising and digital, as well as unique global insights to advertising ‘around the world’. He comes from a copywriter background, beginning his career at TBWA\Hunt\Lascaris, Johannesburg, working on Sony PlayStation and BMW.
Abramowitz joins Agency.com from fellow Ominicom shop, EVB (San Francisco), where he worked on clients such as Adidas and 2K as Associate Creative Director. Prior to moving to the US, Abramowitz spent time at the Amsterdam hot-shop 180 working on Adidas, Dunlop and Omega; Before Amsterdam he gained further international experience at Saatchi & Saatchi in Singapore, working on Toyota.
“The challenge that’s exciting me most right now is exploring new ways of making content truly engaging and experiential,” said Ben Abramowitz, Creative Director, Agency.com. “I’m happy to join an agency where I have the opportunity to explore the digital realm in a place where everything from concepting to execution can be done in-house.”
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